Google is the world’s most popular search engine. Every organization wants their website to be in top three pages of search engine results. Visitors often go through only the first three pages of search results, so it is important for websites to rank within these three pages.
Google uses proprietary and sophisticated algorithms for ranking websites. Search engine optimization (SEO) service providers use various techniques to get search engine rankings for websites. Some of them also use unethical practices also known as black hat SEO techniques. Google keeps on frequently changing its search algorithms, these changes are known as a Google update.
The latest Google Update – Penguin
The Google Penguin update was brought into effect by Google on 24th April 2012. According to Google, the Penguin update will minimize spamming in search engine page results. The Penguin update will cause noticeable change in search results. According to Google, the Penguin update affects about 3% of search queries in languages like Chinese, German, Arabic and 3.1 % of search queries in English.
This latest Google update aims at decreasing search engine rankings of websites which uses black hat SEO tricks such as participating in link schemes, keyword stuffing and cloaking. It also aims at reducing rankings for websites which use over optimization techniques.
Google said in their blog that “this new Google update is designed to reduce web spam and promote high quality content. This update will not hamper sites which follow the Webmaster Guidelines of Google.” This Google update has spread a lot of panic among Search Engine Optimizers around the world, as many sites have lost more than half of their traffic since this update on April 24th.
Websites with irrelevant inbound links will lose rankings
We should have some inbound links from other websites, but only on articles which are relevant to articles on our website. Websites which have their links in irrelevant topics on other websites will be penalized by the penguin update.
We should never put our website’s link in link farms or any other portal which offer free SEO tricks. As Google might consider links on these farms as spam links and blacklist our website. We should avoid using many outbound links from a single page. Google spiders might mark our website as a link farm and penalize it.
Over Optimization can lead to reduced rankings
Google aims to penalize websites which are using too much optimization to get better rankings. So make sure that your SEO service provider is not over doing it and using black hat SEO tricks.
Keyword stuffing will be considered as spam
Putting too many keywords on your webpage will harm your website’s ranking instead of improving it. It is advised to use keywords relevant to our content only.
Google spiders will recognize if your content is original or copied
One should always use original content and avoid a “copy- paste” job, except for any third party statistical data which needs to be mentioned in our article with proper source mentioned and linked. Google spiders might consider copied articles as spam.
This Google update will not affect your website if you follow Google’s guidelines. You should not use over optimization techniques or Black hat SEO techniques to improve your search engine rankings. You should not put your links in irrelevant articles on other websites. You should create original content to attract more visitors. Avoid these SEO practices and Google Penguin should not penalize your website in any way.